Will Talking Urinals Save Lives?

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According to the Associated Press, New Mexico recently purchased 500 of the vocal deodorizers and distributed them in men's bathrooms at bars and restaurants across the state. The campaign is being targeted at the male population, who account for the majority of drunk driving arrests in the Southwestern state and nationwide.

As a man approaches the motion sensitive device, a female voice chimes out, ""Hey, big guy. Having a few drinks? Think you had one too many? Then it's time to call a cab or call a sober friend for a ride home. Remember, your future is in your hand." At this point, the man is supposed to have a flash of responsibility and make a sound decision to seek alternate transportation other than his drunken self. Unfortunately, this is not human nature.

For years urinal cakes across the country have born anti-drug and anti-drunk driving messages and have succeeded only in causing laughter from strong headed drug users and overly sure intoxicated drivers. Has anyone in the New Mexico government stopped to think about the psychological implications of a message from a toilet? For starters, there is the fact that one must urinate on this printed message, or in the case of the talking devices, directly onto the source of the voice.

Isn't the act of urinating on a message a negative expression? Traditionally, we as humans urinate on things which we do not approve of, as is illustrated by the now iconic image of a young boy urinating on various tuck logos. This has lead to considerable joy from those who feel the government has no right to dictate which substances we are allowed to consume, and from those who are unshakeable in their faith in their driving abilities, resulting in occasional laughter from a bar's men's room.

And isn't there something, terribly, terribly wrong with a man urinating on a female voice, especially one that is intentionally flirty? Not to mention the peculiarity of using the line, "the future is in your hand," while a man is standing in front of a urinal with we-all-know-what in his hand? The device, for all it's well meaning is probably destined to become a drunken joke.

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