"The Internet Killed the MLM Business Model"

By Jonathan-C. Phillips, published Feb 22, 2007
Published Content: 2  Total Views: 173  Favorited By: 1 CPs
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I know this may sound like a bald statement, and honestly, i don't think that the internet actually "killed" the multi-level marketing business model, but it certainly redefined it in many ways. Let's go into depths with that, and try to learn what did changed in the MLM business model and/or what needs to change, since online advertising and marketing has been integrated into many network marketers' business plan.

If you're a network marketer, and you just got started, or you already have a solid customers base and downline, do you think the internet could actually help you build your business or would the internet make it more difficult for you?

There are many ways to see this, and for my part i believe that the internet somewhat killed the MLM business model as we know it, and if the internet didn't kill it, it certainly made it more profitable for the people that knows how to use it. The internet offers endless possibilities, it is a 24/7 marketplace and millions (or should i say billions) of people are clicking on webpages every single day.

With that said, why would someone use the internet to promote his or her business opportunity?
Of course there are multiple reasons for not promoting your business on the internet, here are some examples:

- Your company doesn't want you to
- You don't know how to do it
- You don't want to go through the learning curve
- You are not yet convinced that it would be profitable to you
- You are afraid of all the scams on the internet
- How to train your downline if they live far from you?
- Any other reason is actually a good reason

Now let's take a look at some reasons why you should seriously consider promoting your MLM business opportunity and products using the internet.
First, It cost almost nothing to build a website or blog, and you probably already have a website (from your company), which can be seen by thousands of people from all around the globe day and night, and you would also cut your expenses. Think about it for a second, how much do you spend on a weekly or monthly basis to meet people and do those meetings?

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