Internet Marketing Ethics, Roger GuruGod and You

"From the standpoint of journalism ethics, however, even a minor deception puts press credibility at risk
at a time when less and less of the public believes what it reads."

From GradetheNews.org (http://www.gradethenews.org/pages2/transparency.htm)

The point is about journalism but it applies to all generated content news or not news. If you read anything claimed to be the creation of anyone asking you to judge it with their credibility on the line, would you trust it if you were told that claim was false? Many people buy products endorsed by stars. Now if a star first claimed to be the creator of the product then it was proven they just purchased the rights, would you desire the product as much? The natural reaction would be reflected in a decline of sales. No one likes to be fooled least of all you the consumer

Ethics and Internet Marketing
Since so many people have sought out Internet Marketing as a source of income they have come across a commonly taught platform. Outsource your content to increase profitability. The ends justify the means is pure Machiavellian style thinking. Much of what you read and even that which you purchase is outsourced and falsely claimed as this so-called guru's efforts. So, you the consumer are not buying Roger GuruGod's words or whatever. You are buying material generated cheaply by ghostwriters and other such sources. The goals are to make that quick buck and appear to have expertise. Despite what anyone might tell you the consumer, it is unethical. It is promotion for profit based on a lie.