I came across this interesting application MediaCurves.com, a product of HCD Research Inc, a marketing and communications research company. This product conducts national surveys online to obtain a common person's view on advertisements, talk show appearances by political figures, and controversial statements by actors, actresses, political figures and sports personalities. The survey uses Critical Emotion tracker tool. The participants in the survey view a video of the popular or controversial event and move their mouse back and forth on a scale which for example may indicate the participant's believability or agreement with the video.
The responses are compiled real time and curves are created so that you can see when people agree/disagree or believe/disbelieve what is being said in the video. Current Situation of the Industry Today, most television news operations would publish the text of the stories aired during their newscasts on their websites. Some of them, including all the network and national cable news operations, post videos of the stories for visitors to their websites. In recent years, some news outlets have also provided an avenue for amateurs with digital or mobile phone cameras to send video created by them to be used in the broadcast and website. Television journalists are acquiring skills for the convergence between television and the Internet. With digital cable comes on-demand news programming. News operations slowly begin to feel the burden to generate news content on a 24-hour news cycle, while keeping material fresh on their regularly scheduled newscasts.
The responses are compiled real time and curves are created so that you can see when people agree/disagree or believe/disbelieve what is being said in the video. Current Situation of the Industry Today, most television news operations would publish the text of the stories aired during their newscasts on their websites. Some of them, including all the network and national cable news operations, post videos of the stories for visitors to their websites. In recent years, some news outlets have also provided an avenue for amateurs with digital or mobile phone cameras to send video created by them to be used in the broadcast and website. Television journalists are acquiring skills for the convergence between television and the Internet. With digital cable comes on-demand news programming. News operations slowly begin to feel the burden to generate news content on a 24-hour news cycle, while keeping material fresh on their regularly scheduled newscasts.
|
|