Staging Your Home to Sell During the Holidays

Don't Under-estimate the Power of Marketing During the Holidays!

By Kristi Young, published Dec 23, 2005
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Staging Your Home to Sell During the Holidays 

So, you’re moving and it’s the Holiday Season. But, you ask, who wants to buy my house during this hectic time of the year?

Many people disregard this as one of the best times of the year for selling. Why? Well, think about it: if you observe the Christmas holiday, your home is likely to be all dressed up with holiday lights, inside and out. There will be a Christmas tree with presents underneath. How homey is THAT? These seasonal features will help make your home show very well during open houses.

And what about the open houses-will anyone show up? Of course! The best part is…the MOST SERIOUS BUYERS will be the ones who show up. You don’t want the “Looky-Loo” who will waste your time, anyway. You want someone who is seriously in need of moving NOW, due to relocation or 1031 exchange, or whatever their reason. These serious Buyers will not waste your time, because time is of the essence!

What if you DON’T observe the Christmas holiday? Your home is still ready for showing, because your real estate agent has explained the importance of putting away personal photos (so the potential Buyer can imagine their own family in the home) and then “staging” the home for showing.

Staging is a way of preparing the home for potential Buyers to see your home in its best condition: de-cluttered, sparkling clean, light and bright, and ready to move in. During the Holidays, this means a wreath hanging on the door to welcome all who enter with the smell of evergreen. It means Holiday decorations around the home, placed strategically so as not to clutter, but to add to the festive feel. Add to this the holiday smells of spiced cider simmering on the stove and/or freshly-baked gingerbread cookies for the open house visitors, and you have the ultimate aromatic setting for selling a home during the holidays.

Takeaways
  • Marketing Your Home to Sell During the Holidays
  • Marketing Your Home to Sell in the Winter
  • Preparing Your Home to Sell During the Holidays
Did You Know?
You CAN Sell Your Home During the Holidays!
Resources
  • Free Reports About Buying and Selling Real Estate Available at www.gotHouse.com
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