Your Online Business: Why a Blog is Better Than a Static Website

Well, we've seen blogs popping up all over the place. Blogs have been quite the phenomenon in this thing we call "Web 2.0" Gone are the days of static websites as companies realize that blogs are being read more and more by their customers. But what makes blogs that much better than a website? Will the static website soon become a thing of the past?

Well, first let me define what a static website is. Static websites are your typical website with content. They're not updated as often as blogs are, unless of course, the webmaster chooses to update it every day. However, generally the content on a static website is the same. Blogs, on the other hand have a whole different personality...

Blogs Give You a Voice

What I mean by this is that blogs are a medium by which to express your true feelings and be transparent about your business or personal life. Static websites are more structured, but with blogs people expect you to voice your opinions.

Blogs are known for their journal-like qualities. In fact, back in the early days of blogs, people used them as online journals. However, the blog community has grown and now businesses are beginning to use them as a form of communication. Someone can voice their opinion on issues that are occurring right now in relation to their blog topic. With a blog there's more freedom to simply tell it like it is. Although you could probably do that with a regular website, with blogs it's more acceptable to just say what you want to say.

There are blogs on just about any topic that exists in this world. From knitting to politics to sports - you can find a blogger who talks about these subjects. You can create an audience of thousands if not millions of readers who are influenced by what you have to say. If you're blogging for business, a blog is a way for customers to get to know you on a business and personal level. Remember that people buy from people they like! Be honest about yourself and let people get to know you better.

Blogs Are Ranked Higher in the Search Engines