Louis Vuitton: the Lure of Luxury

By Lenora Murdock, published Mar 15, 2007
Published Content: 738  Total Views: 1,517,716  Favorited By: 133 CPs
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LV, Louis Vuitton,- the monogram women desire on their handbags and accessories. Every day thousands of dollars are spent on the stylistic icon. Meanwhile, A handbag of the same size and shape sells at discount stores for $12,and department stores for around $50.

What's the difference? Why are people willing to pay so much for Louis Vuitton? Louis Vuitton is one of the top selling luxury accessory lines in the world. What makes them so special?

Status.
LV was one of the first designer labels in current history. It is an icon, and a status symbol. Superstars and supermodels carry Vuitton, influencing their followers to do the same. Madonna, Lindsay Lohan, Paris Hilton, Angelina Jolie, Pamela Anderson and others are often seen sporting the LV look. The company adds to the superstar fervor by using models and actresses like Uma Thurmond, Jennifer Lopez, Christina Ricci, and Kate Moss in their ads.

Quality.
The classic French handbags are crafted to last by some of the world's finest artisans. The company prides itself in quality and craftsmanship. hey work with only the finest quality leather and canvass. The fashion industry associates LV products with highest fashion and design. Despite innovations, the attention to detail and the art of handcrafting has never wavered. A system of master artisans and apprentices maintain the legacy of quality.

Exclusivity.
originally produced in France, the handmade leather goods are now crafted in France, Spain, and the United States. The only place to buy new handbags is through a Louis Vuitton store or boutique. They may also be purchased on line at www.louisvuitton.com or www.eluxury.com. Department stores and other retailers were given a limited window to sell Vuitton in the 80's, but because of problems with counterfeiting, they no longer have permission to sell the exclusive line. If you encounter a vendor selling handbags with the LV monogram, you can be sure it is a fake, or replica.

Takeaways
  • Status
  • Quality
  • Exclusivity
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Not out of style, Vuitton will be at the top of fashion forward Christmas lists.

Posted on 10/21/2007 at 10:10:00 PM

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