Advertisements in Magazines Geared for the Hispanic-American Audience

Overview:
Research Topic: Print advertisements in magazines geared for the Hispanic-American
audience.

Hypothesis 1: Women will be represented more often than men in print advertising in People
En Espanol. 

Hypothesis 2: The number of print advertisements without people will far outweigh the
number of print advertisements with people in People En Espanol. 

Hypothesis 3: In advertisements with more than two people shown, the likelihood of an “All-
Races-Together Ad” will be extremely high. 

Hypothesis 4: The proportion of Spanish to English will remain relatively constant
throughout the year of publication. 

Hypothesis 5: When English is used in large font it will be clarified with an increased number
of Spanish medium and small font text. 

Hypothesis 6: The amount of pharmaceutical advertisements will increase throughout the
year.


Literature Review 

When beginning this project I was surprised at the lack of research done in regards to Spanish advertising. While there has been a lot of research in Spanish regarding advertising, little attention has been paid to American magazines geared at the ever-growing Hispanic audience here in the United States. Previous studies have focused on the portrayal of minorities in magazine advertisements, changing of stereotyping through advertisements, and the perpetuation of racial stereotyping in magazine advertisements.