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Structural Racism is Alive and Well According to Time Warner Inc. CEO Richard Parsons

Thinking Outside the Box for HR Recruiting

By Sharon Early, published Mar 09, 2007
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The CEO of Time Warner Inc., Richard Parsons is a crusader of workplace diversity. Especially when it comes to his own company Time Warner which operates one of the largest subscriber television services on the planet. Not to mention partnering with internet service provider AOL for several years, Time Warner inc is truly on the forefront of corporate powerhouses that are seeking to employ and empower minorities and women throughout their organization. Recently when Mr. Parsons was interviewed he on CNN, he acknowledged that diversity in corporate America and in the workplace in general has made some considerable advances, that "structural racism is alive and well."

Institutional racism (or structural racism or systemic racism is a theoretical form of racism that occurs in institutions such as public bodies and corporations, including universities. The term was coined by black nationalist, pan-Africanist and honorary prime minister of the Black Panther Party Stokely Carmichael. In the late 1960s, he defined the term as "the collective failure of an organisation to provide an appropriate and professional service to people because of their colour, culture or ethnic origin".[1](2007 Wikipedia)

When used in the context of employment and diversity hiring practices it can be taken to mean that the way in which the handlers for a diversity recruiting program have structured their recruiting efforts and hiring trends that there is really little or no minority representation within the organization. This can be due in part to HR managers and diversity officers not looking in the right places to find the qualified minority prospects who are undoubtedly out there.

Structural Racism is Alive and Well According to Time Warner Inc. CEO Richard Parsons
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There are a number of national corporations who "get it" . They get to attract,recruit and hire most of the best available talent because they are smart enough to market their diverse work place culture. The successful diversity employer, those we refer to as diversity employer of choice,assign seasoned marketing and advertising staff, to get the word out to the labor market. The message can be as straight forward as "it's all about you, we agree. Come join us and see for yourself" A terrific example is Google. Google's recruitment branding is for real and job seekers know it when they see it. Now there are tens of thousands of other companies who prefer to maintain the status quo (institutional racism ) and others whose executives haven't read the tea leaves. This group often complains about their inablity to find qualified candidates and often blame this failure on an outside media source. If they would just perform a key word search for "diversity" on their own site the absen

Posted on 03/09/2007 at 6:03:00 PM

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