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What is a Blacklist Monitor Service?

By Roderick Suganob, published Mar 15, 2007
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Online marketers find email messaging helpful in their campaign. Thousands of email addresses are prospects and can increase sales if correct marketing strategies are used. But since spam senders compete with legitimate marketers, a great amount of money is lost every campaign period. Large amount of emails are blocked because of Unsolicited Commercial Emails (UCE) commonly known as spam. ISPs and mail administrators make use of blacklists to muffle its effects. These blacklists are lists of known spam senders, but some legitimate ones are also included in these lists. This problem arises because of a poor email format, a misleading subject line, etc. Once you get blacklisted your emails will not reach your targets.

As the fight against spam becomes intense, marketers have to device ways to deliver their message to their prospects. They need to ensure email delivery amidst spam filters and blacklists. But email delivery monitoring is a big task, and can kill your time, giving you less opportunity to think for other business strategies.

Blacklist Monitoring is a type of service that monitors your IP status. Blacklist

Monitoring can detect if you get blacklisted in any ISP and inform you about it. The said service can pinpoint what blacklist are you in, when the blacklisting happen and ways for delisting or removal from the blacklist. Through blacklist monitoring service you can track if your emails did reach your clients/prospects inboxes, how many of your emails ended in bulk folders, and the ISPs blocking your emails.

If you're managing an online business, it would be of great help if you look for a Blacklist Monitoring service. If you are not sure whether your IP is in the blacklist, consider these following measures. If some of your emails do not reach your prospects inboxes then you're suffering from spam filters/content filters but if all your emails are blocked, more likely you are in the blacklist.

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