As discussed in the article on "What is the Semantic Web ," there is a major change in how content is interpreted, organized and ranked coming down the pipeline. According
to Tom Taque's statements in his keynote address of the 2009 Web 3.0 Conference this week, that change is already here.
"Google is now harvesting semantic metadata," Tague was quoted at InternetNews.com, "And I guarantee you they will use it to decide on rankings."
As semantic web technology begins to have a real world effect on search engine rankings, those who don't start learning about and implementing semantic metadata in their content stand to be left in the dust. The first step in getting on board is learning the answer to the question: what is semantic metadata?
To begin with, the web has been traditionally searched by the use of keyword phrases. The software performing these searches did not understand the meaning of the keywords; it just searched for content that had the given keyword in a certain range of keyword density. In the semantic web, content is also searched, indexed and ranked by content that is actually understood in its context. Instead of just recognizing a pattern of keywords, semantic technology actually understands what the content is, albeit it on a limited level.
"Google is now harvesting semantic metadata," Tague was quoted at InternetNews.com, "And I guarantee you they will use it to decide on rankings."
As semantic web technology begins to have a real world effect on search engine rankings, those who don't start learning about and implementing semantic metadata in their content stand to be left in the dust. The first step in getting on board is learning the answer to the question: what is semantic metadata?
To begin with, the web has been traditionally searched by the use of keyword phrases. The software performing these searches did not understand the meaning of the keywords; it just searched for content that had the given keyword in a certain range of keyword density. In the semantic web, content is also searched, indexed and ranked by content that is actually understood in its context. Instead of just recognizing a pattern of keywords, semantic technology actually understands what the content is, albeit it on a limited level.
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T. H. Pankey
06/10/2009
...avocado, sorry misspelled it in the post.
T. H. Pankey
06/10/2009
Interesting article subject here. I wrote one the other day you may find interesting-Steven Wolfram-Who is He. Click the avacado if you like, it's only a couple of articles down the list. It's interesting because his invention is a bit ahead of what's outlined here.
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