Gift Flights?: A Review of Airline Gift Cards
Show Your Friends that You Care - with Airfare
Starbucks, McDonalds, Target, and hundreds of other conventional retailers have created successful gift card programs, providing easy present options for birthdays, weddings, graduations, and holidays. It was only a matter of time before airlines bought in to1. Southwest Airlines
www.southwest.com
Leave it to Southwest to create commercial success out of existing trends. A few years ago, they latched onto reality TV by allowing their employees to be filmed in action for the popular show “Airline.” Now they’re proving that they’ve got their finger on the gift card pulse. The “southwestgiftcard” (apparently, they like it written as one word) is a new brand loyalty tool, spiffy-looking and sexier than a paper gift certificate. Although it’s also available in email format, you can send the plastic southwestgiftcard in the mail for $2.95 plus your gift amount. The card is capped at $1000 for most gift-givers; however, if you are a business and want to purchase multiple southwestgiftcards for your employees (which would likely total more than $1000), they will simply ask you to fill out an additional form for the bulk purchase. Recognizing that travel makes a great reward for employees, this airline is doing everything it can to tap into the business market. Those savvy Southwest corporate types know what they’re doing!
Related information
- Gift cards appeal to consumers more than paper certificates.
- Southwest is the leader of the pack when it comes to branding.
- Airline gift card are available in many popular retail outlets.
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