How and Why to Write Booklets: Sticky Content for Your Site Made Easy

No matter what type of business site you operate, you can benefit from one single, very powerful word: Free. Everyone likes to feel like they're getting something for nothing, and when that "something" turns out to be highly useful they're going to remember your website with trust. Providing freebies - sometimes cheap, lame, and unwanted - is a marketing tactic that the marketing departments over at the competitor's knows and thrives on.

Booklets are a perfect tool for websites. By giving them away as a promotional freebie, you can boost your sales, get more subscriptions to newsletters, and generally boost the reputation of your online business. One of the coolest things about booklets is that they can be created on your computer at no cost, and delivered electronically (either via email or direct download) which means no shipping fees. It's free advertising on a product that visitors love because ... well, because it's free.

Ways to Use Free Promotional Booklets

There is no more versatile medium than the promotional booklet. Containing your site and contact information, it is a tool that can brand your site in the minds of your visitors - which, as we'll come to, is one reason you really want to make sure your booklets are informative and useful.

How do these booklets help your business, though? The ways you can use them in your marketing efforts are endless, but here are several ideas to get your brainstorming kick-started:

Link Popularity- There are hundreds of sites online dedicated to finding and linking to sources of quality free "stuff". From coupons to ebooks to shorter, informative booklets, "free sites" will find out the stuff you're giving away and link to it from their own website. Not only is this free advertising - the number of views on these sites is outrageous - but it helps your link popularity. By achieving good link popularity, you can also achieve stronger search engine rankings. Once your first booklet is completed, search for directories that list information on your topic and begin submitting your booklet link to them - the free sites will pick you up fairly quickly from there.