The Don'ts of SEO: Black Hat Strategies

When I sat down to write this article, I called it 'The Do's and Don'ts of SEO." Then, I got to thinking about it, and there are scores of websites on the Internet discussing what to do in your search engine optimization; what people don't necessarily know is what not to do.

Black Hat SEO

What are these mysterious “black hat” SEO strategies? Is it the latest fashion trend? No, it’s not a fashion trend at all. Should I do it? Does it work with the SE’s or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.

My answer to these questions is yes they do work. However, in my opinion, Black Hat strategies are quick fixes with short term gains. I see it as continuing to work hard and not necessarily smart. I am lazy, so I want to do something once and let it go from there. Black Hat strategies do not allow this. Your site may get the rankings quick, but soon your site will be at the back of the line. (or out of the line completely). Black Hat involves spamming and the SE’s do not like this. They will find your site, penalize or ban it completely from the index.

Then your off again starting a whole new site employing the same strategies. White Hat strategies start off really slow. And I mean ssllllooooowwww... But eventually get momentum and out last the rest. The reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it could take any new site 6-12 months to get out of it! You kidding me? I have to wait a year to see results in Google? Who has that kind of time? You? Definitely not me. I’m lazy but not that lazy. I have bills to pay today, not next year. This is why many webmasters go with black hat instead of white hat.

Even with this flaw, white hat will pay off big in the long hall. It will flow continuous money into your mailbox while others are jumping around trying to get new sites started to keep their black hat strategies going.

What Not To Do?