AT&T to Offer Napster Downloads on Phones
Jack McGoughey
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Napster has partnered with AT&T Inc. to give customers free unlimited download access for one year with Napster To Go.
The deal, announced Monday, will become available April 1 with qualifying AT&T plans. It will give customers access to more than three million songs across multiple screens including the 
PC, wireless, and other compatible music devices.
It is available across the San Antonio-based AT&T's nationwide wireless service with qualifying plans, along with its 22 state traditional service footprint with qualifying wireless, home phone, and broadband triple pack bundles, according to the company's release.
AT&T will help support the promo offer with a marketing campaign to include broadcast, print, and online advertising.
Terms of the deal were not disclosed.
"By tying Napster To Go to AT&T's robust communications network, we are turning up the volume nationwide on both consumer value and added convenience," said Rick Welday, chief marketing officer of AT&T Consumer. "Merging communications with entertainment -- in this case, linking Napster To Go's rich library of music to our wireless and broadband services -- again shows that we are committed to delivering enhanced content across key screens both at home and on the go."
"This exciting promotion will introduce Napster To Go to an audience that is eager to enhance their AT&T devices and services with a robust and exciting music experience," said Chris Gorog, chairman and CEO for Napster. "We are pleased to be working with AT&T and to have the opportunity to present Napster across AT&T's lineup of communications services throughout the nation."
The offer will be available to any new or existing AT&T wireless customer outside the AT&T local service territory if they agree to a two-year contract with the purchase of the SYNC phone by Samsung, or the BlackJack phone by Samsung with qualifying data plan plus a Music Kit/Card.
Los Angeles based Napster Inc. offers free, web based-music listening and sharing as well as subscription and portable subscription services.
The deal, announced Monday, will become available April 1 with qualifying AT&T plans. It will give customers access to more than three million songs across multiple screens including the
AT&T to Offer Napster Downloads on Phones
It is available across the San Antonio-based AT&T's nationwide wireless service with qualifying plans, along with its 22 state traditional service footprint with qualifying wireless, home phone, and broadband triple pack bundles, according to the company's release.
AT&T will help support the promo offer with a marketing campaign to include broadcast, print, and online advertising.
Terms of the deal were not disclosed.
"By tying Napster To Go to AT&T's robust communications network, we are turning up the volume nationwide on both consumer value and added convenience," said Rick Welday, chief marketing officer of AT&T Consumer. "Merging communications with entertainment -- in this case, linking Napster To Go's rich library of music to our wireless and broadband services -- again shows that we are committed to delivering enhanced content across key screens both at home and on the go."
"This exciting promotion will introduce Napster To Go to an audience that is eager to enhance their AT&T devices and services with a robust and exciting music experience," said Chris Gorog, chairman and CEO for Napster. "We are pleased to be working with AT&T and to have the opportunity to present Napster across AT&T's lineup of communications services throughout the nation."
The offer will be available to any new or existing AT&T wireless customer outside the AT&T local service territory if they agree to a two-year contract with the purchase of the SYNC phone by Samsung, or the BlackJack phone by Samsung with qualifying data plan plus a Music Kit/Card.
Los Angeles based Napster Inc. offers free, web based-music listening and sharing as well as subscription and portable subscription services.