Collect Old Comic Books for Love… Not Money!

How the Comic Book Market Became Taken Over by Greed

By Daniel Tervoort, published Feb 09, 2006
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I had the advantage of growing up at a time when the comic book market was not dominated by speculators and “collectors” whose only reason for buying old books was to store them in plastic shells and store them in a vault until their “value” went up. Sadly, this is what has the market has devolved into. Comic books are valued not for the quality of the workmanship or the artistry involved in their creation but for the dollar values they rack up in “price guides” and online auctions.

In the late ‘60s when I was young boy an old comic book generally sold for half the price of a new one (new ones were usually 10 to 12 cents… or 25 cents for a “giant” issue). After you were tired of reading them you could take your old comic books to a used magazine, trade them in 2 for 1 and take home a pile of old comics that you hadn’t read yet. Turnover was very high in those days, long before the majority of readers had latched onto the concept of “hoarding”.

There were a few individuals popping up in the late ‘60s and early ‘70s who saw what the future of comic book collecting could be… and by buying up all the old books they could and hiding them away… they knew the demand for them by nostalgia buffs would drive the prices up. So, while it was possible to buy old issues of “Spider-Man” or “Fantastic Four” for 10 cents in 1967, by 1972 choice issues were selling for $5 or $10… and the prices kept on rising.

Most of these speculators were able to open up their own high end specialty shops that catered to the ever-growing mania for collecting. They continued buying up old comics for a nickel or a dime apiece and putting them in plastic backs and cardboard backing so that they could turn around and sell them for outrageous prices. At first they were laughed at. “Who is going to pay five dollars for an old comic book?” As time went on it became apparent that, when a lot of people want a specific book, no amount of money is too high.

Takeaways
  • The comic book market was destroyed by greed.
  • Speculators and price guide publishers may be artificially driving up prices.
  • Speculators still hope to make a killing on Ebay.
Did You Know?
Howard the Duck #1 was selling for $5 only weeks after it hit newsstands?
Comments
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Couple of points: Comic book collecting didn't really take off until the early 1960s, when only a handful engaged in the hobby with little, if any, thought on perceived monetary value at some point in the future. Also, the comic book specialty shop was extremely rare during this time; the number of shops in the country you could probably count on two hands at the most. The collector market really took off when Overstreet's first price guide appeared in '71(?). The bust in the speculator market didn't occur until the mid-90s when you had a glut of new and recent comics on the market specifically geared toward the speculator (i.e. - holographic covers, Valiant Comics, etc.).

Posted on 03/24/2008 at 3:03:14 PM

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