A Valuable Marketing Guide for Filmmakers Who Are Self-distributing Their Work

Research groups and organizations
It can be very difficult to self-distribute and independent film on DVD. Filmmakers may be able to sell more copies easily by partnering with a local club or organization. These groups have tons of members, which offer filmmakers a chance to make multiple sales in a short amount of time. However, the right club must be contacted in order to have success with self-distribution using this route. It would not be wise to partner with an animal rights club if your movie is about an eagle assassin.

Filmmakers must research clubs and organizations to find the right candidates for a potential partnership. The ideal club would be one whose mission is similar to the subject of your film. If you do not have a social conscious film, it may not be easy to match the movie's subject matter to the purpose of a particular club. In these cases, it is still possible to self-distribute an independent film through club partnerships. Clubs have something that many filmmakers can benefit from. They have a large organization that can support a film and get it into the hands of more consumers.

Fundraising opportunity
Some clubs may not be willing to partner with filmmakers to distribute a film. This may be due to the fact that they do not want to help someone else make money if it doesn't benefit them. This is where a self-distribution partnership can come in handy. Many clubs have fundraisers by selling cake, candy and products from a catalog. Independent films are a unique product that club members can use to raise more funds for the organization.