A to Z Guide to Increasing Pageviews: C is for Content
Does it seem way too obvious that one way to increase pageviews is to create solid content? Then why are so many good writers guilty of doling out the cotton candy?
Some writers produce a lot of cotton candy, and other fluff, not content. When a reader clicks away from an article, they should have read or learned something that is new, interesting or useful.
Fluffy content is completely unsatisfying and leaves the reader wondering, "Where's the content."
Over and over I have read articles that did not stand up to their headlines. If a headline promises the reader that he or she will be told something, it is theresponsibility of the writer to come through. Do not leave the reader hanging with questions like "but how?" or "but where?"
Guidelines for Creating Solid Content to Increase Pageviews
Give readers solid content by following these guidelines:
1. Be Specific and Increase Pageviews
Offer detailed information, explanations, background information, or examples of the article's topic. If you are going to write about five ways to do whatever, make sure they are five different ways.
2. Full, But Not Too Full
Give them a well-balanced meal. When a reader clicks away from an article, they want to feel satiated, like after a good meal. Give them fluff and they will go elsewhere looking for their next read, which means, no repeat pageviews for you.
Also be sure not to overload the reader with too much content. There are times when an article is just too long or dense and needs to be broken down into multiple parts, simply because there is too much information for one article.
3. Give them Answers and Increase Pageviews
After reading an article, the reader should have a better understanding of the topic at hand, or be able to generate some interesting water cooler topics at work. They should not come away being more confused.
4. Feed them a New Flavor and Increase Pageviews
When writing about something common, use a different spice when you serve it up. Add your own style, your own point of view, and a different twist on the subject. When you give readers something interesting to ponder they will return and increase your pageviews.
Some writers produce a lot of cotton candy, and other fluff, not content. When a reader clicks away from an article, they should have read or learned something that is new, interesting or useful.
Fluffy content is completely unsatisfying and leaves the reader wondering, "Where's the content."
Over and over I have read articles that did not stand up to their headlines. If a headline promises the reader that he or she will be told something, it is theresponsibility of the writer to come through. Do not leave the reader hanging with questions like "but how?" or "but where?"
Guidelines for Creating Solid Content to Increase Pageviews
Give readers solid content by following these guidelines:
1. Be Specific and Increase Pageviews
Offer detailed information, explanations, background information, or examples of the article's topic. If you are going to write about five ways to do whatever, make sure they are five different ways.
2. Full, But Not Too Full
Give them a well-balanced meal. When a reader clicks away from an article, they want to feel satiated, like after a good meal. Give them fluff and they will go elsewhere looking for their next read, which means, no repeat pageviews for you.
Also be sure not to overload the reader with too much content. There are times when an article is just too long or dense and needs to be broken down into multiple parts, simply because there is too much information for one article.
3. Give them Answers and Increase Pageviews
After reading an article, the reader should have a better understanding of the topic at hand, or be able to generate some interesting water cooler topics at work. They should not come away being more confused.
4. Feed them a New Flavor and Increase Pageviews
When writing about something common, use a different spice when you serve it up. Add your own style, your own point of view, and a different twist on the subject. When you give readers something interesting to ponder they will return and increase your pageviews.
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