How Blogging Led to an Editor-in-Chief's Job Offer

I've been blogging since 2005. I do it consistently, eg, 3-5 times a week, and dispense helpful information (at least I do my best too).

Recently, this led to a career-changing opportunity. A client I'd done some consulting for offered me a position as Editor-in-Chief of an industry start-up magazine.

Good for You; What's that Got to Do With Me?

I write of this offer, not to brag, but to impart how blogging can lead to opportunities you never knew existed. BUT, for this to happen, there are some "rules" you should adhere to.

NOTE: Rules is in quotation marks because these are just from my personal experience and the feedback I've received from readers and clients alike. As far as I know, there is no industry standard (although, as I type this, I'm thinking maybe I could start one).

"Rules" for Blogging that Advance Your Career

1. Longevity: What do I mean? Consider the following:

Almost every society teaches that to advance, education is the key. As a recruiter, I can tell you first hand that there are many jobs that can be done without a college degree. A degree is your access card. Without it, you can't even enter the game.

BUT, many employers will not even consider candidates without a degree. The point? A degree says that you are disciplined enough to finish a course of study over and beyond a high school education.

Spending two or four years of your time and money to acquire more knowledge proves to potential employers that you have initiative, drive and dedication - and have hopefully picked up some key knowledge along the way.

What does this have to do with blogging? My point is longevity. In my opinion, you should blog - consistently - for a year before you even think about trying to use your blog to promote yourself.

There are many blogs that have been abandoned long before the year mark. Just think how this would reflect on you if you decided to quit.

Much like getting a four-year degree, blogging consistently for at least a year tells potential employers a lot about your drive, initiative and dedication.