New Generation of Politics: Video Blogger Takes a Sledgehammer to Hillary Clinton
Tanisha Renee
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In naming "YOU" person of the year, Time praised "YOU", the MySpace-ians and Bloggers like me, "for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game". Thanks to the World Wide Web, common people 
like me have a voice, and we are shaking up this world. We're shaping our culture and unexpectedly revolutionizing politics.
Check out this video blog campaign ad which takes a sledgehammer to Clinton in its creative remake of the 1984 Apple commercial which made its debut during the SuperBowl that year.
In the ad, an athletic blond wearing running shorts and a t-shirt with an O on her chest, runs toward a large screen in which Hillary Clinton is having her conversation with America (it's actually an excerpt of her own webcast) while the audience sits and listens in an hypnotic state. When she gets to the screen, she wields her sledgehammer and throws it into the screen causing it to shatter. At the end of the ad, the rolling credits say: "On January 14th, the Democratic Primary will begin. And you'll see why 2008 will not be like 1984." It ends with a multicolored O on the screen.
Experts say this ad "could represent a watershed moment in 21st century media and political advertising". The ads creator remains a mystery right now. Obama's campaign says they have nothing to do with the ad. And Clinton....well...she's probably pouting again. Regardless of who created this ad, I think Peter Leyden of the New Politics Institute is right.
"The compelling "Hillary 1984" video recently introduced on YouTube represents "a new era, a new wave of politics ... because it's not about Obama. It's about the end of the broadcast era."
2008 will not be like 1984 because any citizen who can gain access to a computer has a voice. Blogs, Webcasts and Podcasts are putting and end the media monoloply of Newspapers, Television and Radio conglomerates. For the first time in history, mass advertising is virtually free.
Check out this video blog campaign ad which takes a sledgehammer to Clinton in its creative remake of the 1984 Apple commercial which made its debut during the SuperBowl that year.
In the ad, an athletic blond wearing running shorts and a t-shirt with an O on her chest, runs toward a large screen in which Hillary Clinton is having her conversation with America (it's actually an excerpt of her own webcast) while the audience sits and listens in an hypnotic state. When she gets to the screen, she wields her sledgehammer and throws it into the screen causing it to shatter. At the end of the ad, the rolling credits say: "On January 14th, the Democratic Primary will begin. And you'll see why 2008 will not be like 1984." It ends with a multicolored O on the screen.
Experts say this ad "could represent a watershed moment in 21st century media and political advertising". The ads creator remains a mystery right now. Obama's campaign says they have nothing to do with the ad. And Clinton....well...she's probably pouting again. Regardless of who created this ad, I think Peter Leyden of the New Politics Institute is right.
"The compelling "Hillary 1984" video recently introduced on YouTube represents "a new era, a new wave of politics ... because it's not about Obama. It's about the end of the broadcast era."
2008 will not be like 1984 because any citizen who can gain access to a computer has a voice. Blogs, Webcasts and Podcasts are putting and end the media monoloply of Newspapers, Television and Radio conglomerates. For the first time in history, mass advertising is virtually free.