Community nonprofits can use flyers to get publicity and support their fundraising. These are some tips for nonprofits to get the most out of flyers for publicity and fundraising purposes:
Designing Your Flyers -Most nonprofits should be able to design flyers in-house with anyone who knows a little desktop publishing. Use a big attractive image (people engaged in an activity, close-ups of an interesting face or cute kids and animals). Make text large, brief, easy-to-read and stick to a single message. Use text that gives people a reason to pick up the flyer and keep it by making it a coupon for something such as a free class. This will help your publicity and fundraising.
Printing Your Flyers- Postcards on high-quality heavy, glossy stock look good and endure well. Avoid date-specific text so that you can get volume discounts by printing large quantities and using them over a long time. This will help reduce costs for your publicity and fundraising efforts.
People to Distribute Flyers - Your staff, volunteers and supporters can all help distribute flyers for your nonprofit. Let them know how important this is for your publicity and fundraising. Keep them on hand at events or in your lobby and encourage people to keep a stack of them in their cars or tote bags to distribute at places they frequent and do business with.
Places to Distribute Flyers - Some of the best places to distribute flyers for your nonprofit include coffee shops, ice cream shops, groceries, delis, libraries, hair and nail salons and dry cleaners. Chain stores may have policies against accepting flyers or will need to get approval from their main offices. Some places will accept flyers for nonprofits but not for businesses so mention that you are a nonprofit if relevant.
Flyer Strategy - You'll get the most out of your flyers for publicity and fundraising if you maintain a consistent supply at individual locations and cover multiple locations around your community.
Designing Your Flyers -Most nonprofits should be able to design flyers in-house with anyone who knows a little desktop publishing. Use a big attractive image (people engaged in an activity, close-ups of an interesting face or cute kids and animals). Make text large, brief, easy-to-read and stick to a single message. Use text that gives people a reason to pick up the flyer and keep it by making it a coupon for something such as a free class. This will help your publicity and fundraising.
Printing Your Flyers- Postcards on high-quality heavy, glossy stock look good and endure well. Avoid date-specific text so that you can get volume discounts by printing large quantities and using them over a long time. This will help reduce costs for your publicity and fundraising efforts.
People to Distribute Flyers - Your staff, volunteers and supporters can all help distribute flyers for your nonprofit. Let them know how important this is for your publicity and fundraising. Keep them on hand at events or in your lobby and encourage people to keep a stack of them in their cars or tote bags to distribute at places they frequent and do business with.
Places to Distribute Flyers - Some of the best places to distribute flyers for your nonprofit include coffee shops, ice cream shops, groceries, delis, libraries, hair and nail salons and dry cleaners. Chain stores may have policies against accepting flyers or will need to get approval from their main offices. Some places will accept flyers for nonprofits but not for businesses so mention that you are a nonprofit if relevant.
Flyer Strategy - You'll get the most out of your flyers for publicity and fundraising if you maintain a consistent supply at individual locations and cover multiple locations around your community.
Comments
Wonderul lessons here. Thanks for sharing. A BIG CONGRATS TO THE HONOR. KEEP GOING. ALL THE BEST. Philip. http://knol.google.com/k/p-v-ariel
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