Cold Brew Iced Tea by Lipton

Growing up in the heart of the deep down old south, iced tea was a staple in our refrigerators. Of course we called them iceboxes and all iced tea was sweet tea. I was probably nearing my teens before I realized there was any other way to have tea when I come to think of it. The notion of someone drinking hot tea or unsweetened tea was just beyond my ability to comprehend.

One thing I noticed about our sweet tea in the south was that families were loyal to their brand of tea and very slow to change or try a different brand. Our family was loyal to Lipton while many around us were loyal to the Luzianne brand. I remember commercials coming out for Tetley tea in my teens and a sincere desire to try this new and exciting tea that I had never heard of. The ‘tiny little tea leaves in Tetley tea’ were calling me.

Since that point of time I have been somewhat of an adventurer when it comes to trying new products and new brands of tea and many other products that often instill staunch loyalty in consumers. I must admit however, that I was somewhat hesitant to try Lipton’s Cold Brew Iced Tea. I am so very glad that I changed my mind on this particular product.

Despite all the nifty little gadgets that exist for brewing iced tea, I was still doing things the ‘new old fashioned’ way. I was boiling the tea bags on my stove top in order to brew my iced teaâ€"sun tea was always a little bit too strong for my personal liking and it took far too long for my preferences as well. The Cold Brew tea bags by Lipton offer a truly new and unique concept to the idea of brewing tea.

Why Cold Brew?

This is a good question and one I asked myself. First of all, it is energy efficient. We live in a world of limited resources and a seemingly unlimited demand on those resources. Little steps we take can have a huge impact on how long those resources last. Not using electricity or natural gas in order to make tea is small step but those small steps count.