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Product Review: Almay's New Smart Shade Foundation

Almay Makes Want to Kiss and Make Up

By CSW, published Apr 15, 2007
Published Content: 82  Total Views: 60,012  Favorited By: 4 CPs
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Rating: 4.0 of 5
Being subjected to so many infomercials has conditioned me to ignore advertising claims. I usually spend my days submerged in the hustle and bustle of life. I rush around, rarely taking notice of the new and improved "stuff" I can buy with my hard earned money. I recently had a stop and take notice moment, thanks to a little help from my thirteen year old daughter. It was a random day, just any old typical day:

It's a typical morning and I am trying to get my thirteen year old daughter on the school bus, not the easiest task before 7 am. Success almost greets us, but then I see it, the kink in our morning! The tell-tale line along her jaw, the one that reveals her inexperience in all things glamorous and feminine. Ignoring my advice yet again, my daughter has literally applied a mask of makeup. I stop her and sigh. She stomps back to her bathroom, and the bus rolls on to school.

We found the one item we can not live without because of this incident! I saw the commercial, and for my sanity as well as my child's sake, I decided to give it a try. Almay has created a new foundation called Smart Shade. The white lotion adjusts to your skin tone as you apply the make up. No more masks, lines, or color mishaps! This makeup automatically changes to the same color and tone as your skin. This product belongs in every cosmetics bag. With a natural coverage, this base is perfect for a young girl or a busy working adult in a hurry to get to the office. Even a thirteen year old can look like she's had a glam makeover.

Almay's formula for this makeup includes two big beauty tips from makeup artists. First, this makeup is hypoallergenic which means it will not clog pores. Since acne is a big concern for teens, this is a feature my daughter loves. As an added bonus, Almay has sunscreen protection in the formula so the makeup includes an SPF of 15. This is one of my favorite features as I am becoming concerned about wrinkles and sun damage.

Takeaways
  • Finally- a natural looking makeup
  • Foundation matches to your skin tone
  • Easy to blend
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