Using Creative EBay Item Descriptions to Maximize Your Profits:

Selling on eBay can be more than a part-time income for stay-at-home moms and dads. If you become familiar with the eBay environment, and you learn how to post auctions that are informative, interesting and market oriented, you can make a whole lot of money selling on eBay. Whether you sell clothing, jewelry, sporting gear, rare coins or even cars, the key to profit on eBay lies in your auction descriptions. Let me share with you 10 top tips to exceptional item descriptions that will maximize your profits today!

Capture the Imagination - Well worded and creative item descriptions get more bids and ultimately realize a larger profit. Every day I come across ads that say something like "Nokia 1100 - Never Used". That's it! As an aggressive buyer, I take full advantage of the seller's lack of marketing savvy! I email the seller and ask questions about the phone, and then buy it for $10 because two things happened here: first, most buyers will NOT take the time to email a seller for more information; and secondly, the one-line Nokia description is so lifeless and non-descript, most buyers will not bid because there is no hook to pull them in and not enough information for a bidder to make an informed purchase. Your goal as a seller is to make your descriptions as enticing as possible to hook buyers into placing a bid and drive up the auction price of your item. If the Nokia seller had taken the time to write a proper description of the phone that talked about all the phone's great features, lightweight portability, SIM card feature, and quad band GSM capability, he could have received much more. Incidentally, the phone arrived at my doorstep brand spanking new in the original Nokia box with manuals and plastic film still over the display. It came with a wall charger, car charger and ear buds. I then turned around and sold it for $67.50 after receiving 10 bids on it. Too bad for him but good for me!