20 Ways to Market Your EBay Business on a Shoestring

As an eBay seller, you must not only compete with thousands of other sellers within the eBay arena but you must do so by offering low-cost auctions and still find time to attract new loyal customers. It is somewhat of an oxymoron since you want to maintain a low cost strategy and yet you need money to market and grow your online business.

However, there are ways to market your eBay business on a shoestring budget. Let me share my top 20 list with you:

Open an eBay store - Opening an eBay store is an inexpensive way to cross promote your eBay auctions as well as list masses of inventory that can be rotated from store to auction as required

Send out a Regular Newsletter - Keep in touch with loyal clients and build a customer base by sending out a regular weekly or monthly newsletter. Keep customers in the know about promotions, specials and new inventory in stock.

Use your off-eBay website - If you have a company website that is not on eBay, use this site to promote your eBay business. This can be done by adding content that talks about your auctions and eBay store inventory and provides direct links to your eBay page. This also will help with search engine seekers who are looking for a specific item.

Include Stuffers - Never send a package to a customer without a stuffer. Include a printed flyer that is branded to your business or eBay username. This is a great opportunity to provide the customer with a discount incentive to come back and purchase from you again. It is also an excellent way to introduce clients to your eBay store.

Partner with other eBay Sellers - If you know other sellers who sell complementary (but not competing) wares, set up a cross promotions program, where you advertise their links on your About Me page and they do the same for you. This will also help with buyer searches and expose your inventory to a market base that you may not otherwise have access to.