Product Review: Snapple Red Teas

By Merz, published Apr 20, 2007
Published Content: 154  Total Views: 84,479  Favorited By: 0 CPs
Rating: 3.0 of 5
Snapple Red Teas is one of the newest lines of Snapple Teas. The Snapple Red Tea product line offers up a bit stronger taste than their other low calorie teas, such as the Snapple Green Teas and the Snapple White Teas. Like the Snapple Green Tea product line, the Snapple Red Tea product line provides powerful antioxidants to the drinker. The Snapple Red Tea product line offers up real brewed and naturally caffeine free red tea. Unlike any other bottled tea product currently available for purchase, the Snapple Red Tea product line is made using a rare antioxidant rich tea known as 'rooibos,' which can only be found in the Western Cape region of South Africa. To enhance the brewed flavor of the rooibos, the Snapple Red Tea product line also features real fruit juice, which adds a healthy dose of vitamin C to the already antioxidant rich beverage. Snapple's Red Tea product line is available in grocery stores. The average price of a bottle of Snapple's Red Tea is around $1.39 per bottle.

Snapple's Green Tea product line features three very different varieties of Snapple Red Tea. The available flavors are: Acai Mixed Berry, Mandarin Tangerine and Peach Pomegranate. Much like the Snapple Green Tea product line, the Snapple Red Tea product line has considerably less calories per serving than their traditional product line. The Snapple Red Tea product line only lists filtered water, crystalline fructose, pear juice concentrate, natural flavors, rooibos, citric acid, green tea and vitamin C as its ingredients. The Snapple Red Tea product line actually has fewer calories per serving than both the Snapple Green Tea product line and the Snapple White Tea product line.

Product Review: Snapple Red Teas

New Snapple Red Tea

Credit: Snapple

Copyright: Snapple

Takeaways
  • The Snapple Red Tea product line offers up real brewed and naturally caffeine free red tea.
  • Snapple Red Tea has fewer calories per serving than both the Snapple Green & White Teas.
  • Snapple Red Tea product line also features real fruit juice, which adds a healthy dose of vitamin C.
Did You Know?
Unlike any other bottled tea product currently available for purchase, the Snapple Red Tea product line is made using a rare antioxidant rich tea known as 'rooibos,' which can only be found in the Western Cape region of South Africa.
Comments
Showing Comments 1 - 4 of 4
 
 
Anthony, you are way too cynical my man. Red tea has been around forever, primarily in South Africa. Snapple is not trying to benefit off the (product) red campaign, the design is merely attempting to incorporate the product's roots. Nothing wrong with that. It's an incredible stretch to say they're doing this because they feel charitable people will buy it thinking it will go to charity. Red tea does benefit the immune system, it is not a misleading message. I really don't understand how you came to this connection at all...

Posted on 01/13/2008 at 2:01:15 PM

 
READ THESE THREE SHORT COMMENTS FROM THE BOTTUM-UP. It's terribly convenient and diabolical for Snapple to capitalize on the pre-branded benevolence of the (product)red campaign. By sidling themselves in with the conscientious consumer, they can sell more high-fructose swill without reciprocating as the conscientious marketer. And I don't like it one bit.

Posted on 06/18/2007 at 11:06:00 AM

 
provide ARVs to people with HIV (an immune system disease) in Africa. Ergo, we contribute to healthy immune systems.' It's not much of a stretch really. (Product)red has installed the color red as our banner for Africa. We now associate red with Africa the same way we all know pink stands for breast cancer. If a brand puts a pink ribbon on their packaging, or even plays up the pink color scheme, they damn well better contribute in some fashion to the fight against breast cancer. Along the same line, the color red is a unified symbol for the broad based fight for humanitarian causes throughout the African continent, and a product that insinuates '(red)ness' should absolutely be held accountable.

Posted on 06/18/2007 at 11:06:00 AM

 
The actual tea aside, the branding of Snapple Red Tea is disturbingly deceptive. The packaging and ad copy imply an association with the (product)red program. Snapple Red Tea's label design and advertising are too strikingly similar to the esthetic and message of (product)red products for the coincidence to be unintentional. Consider the timeliness of Snapple Red Tea's release to coincide with the successful launch of the (Product)red campaign. Also, the tea leaves come from where else but Africa, and the tea has an inconspicuous tinge of red - in certain light. Of course the image of Africa is practically spilling over the label, the whole thing slathered in shades of red. And don't forget the basic stuff like, the word 'red' in the brand name. Worst of all, Snapple Red Tea boasts the tagline 'Contributes to a healthy immune system' which can too easily be misconstrued as, 'We will contribute a portion of the proceeds from the sale of Snapple Red Tea to organizations that prov

Posted on 06/18/2007 at 11:06:00 AM

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