New Energy Drink Poised to Hit the Market

In a press conference today ViSalus Sciences announced it's newest product, Neuro. Neuro will be marketed as "smart energy." ViSalus believes Neuro will take the $500 million energy drink market by storm.

ViSalus wanted to make Neuro portable and convenient for consumers. The flavored Neuro powder can be added to water for an instant energy drink. When Neuro hits the market it will initially be available in two flavors; Lemon Lift and Raspberry Boost. 

The "smart energy" in Neuro's patent pending formula comes from natural ingredients. The high caffeine level of most energy drinks is replaced by Neuro's four main ingredients Rhodiola extract, DMAE, Green Tea, and Diargnine malate. Additional Neuro ingredients that will help maintain energy are B vitamins and Vitamin C.

ViSalus Sciences is a two year old company built by young entrepreneur Ryan Blair. In 2005 ViSalus introduced it's anchor product the Vi-Pak which took the health supplement market by storm. ViSalus is betting that Neuro will do the same with the energy drink market.

Why target the energy drink market? ViSalus claims that by 2010 the worldwide energy drink market will be an estimated ten billion dollars. As energy drink sales grow yearly ViSalus will be poised for sales to consumers that are interested in a natural, healthy alternative to caffeine and sugar laded energy drinks through Neuro.

Considering that 95% of consumers claim to have made mistakes at work from fatique it is no surprise that the energy drink market grows by an astounding sixty percent yearly.

Neuro will be available mid May 2007, but you won't find it on the shelves of your local grocery store or health food market. Neuro will only be available through ViSalus Sciences Independent Representatives. The retail price will be $49 for a pack of fifteen, however ViSalus reps will be offering a buy one flavor get the second flavor half off.