Fear of Upgrading Web Sites
There is a common belief that we avoid doing things that make us feel out of control. Upgrading our business and personal websites seem to spin many people into that dreaded feeling of being out of control.
Our web guru tells us to write and format content and ftp it to a host on a server. Well when I talk with people they tell me what they really hear is a lot of terms and phrases that make little or no sense and that leads to the feeling of being out of control.
When I first started creating websites I would give long technical spiels about the server hardware and how bandwidth affected the pixel size of the images that could be presented on the website. Ya right! There was more glaze covering the eyes of my clients than on an Easter ham. If you don't eat Easter ham take my word for it they are glazed all over. I'd finish my spiel and open the floor to questions. What I was really doing was opening up the dreaded bottomless pit of silence that every person giving a presentation dreads. Finally someone would ask a question, " will we be able to send email from the website?"
As a presenter I was crushed when the only questions I would get would be about trivial issues that could be answered in one sentence. I would yell inside my head " please ask me about how we can bring traffic to your website" or some other such question. But because I was no more in tune with my clients thinking than they were with my thinking I could not understand why the good questions rarely came. I would chalk it up to a whole list of excuses that did not take into account my own thinking.
Our web guru tells us to write and format content and ftp it to a host on a server. Well when I talk with people they tell me what they really hear is a lot of terms and phrases that make little or no sense and that leads to the feeling of being out of control.
When I first started creating websites I would give long technical spiels about the server hardware and how bandwidth affected the pixel size of the images that could be presented on the website. Ya right! There was more glaze covering the eyes of my clients than on an Easter ham. If you don't eat Easter ham take my word for it they are glazed all over. I'd finish my spiel and open the floor to questions. What I was really doing was opening up the dreaded bottomless pit of silence that every person giving a presentation dreads. Finally someone would ask a question, " will we be able to send email from the website?"
As a presenter I was crushed when the only questions I would get would be about trivial issues that could be answered in one sentence. I would yell inside my head " please ask me about how we can bring traffic to your website" or some other such question. But because I was no more in tune with my clients thinking than they were with my thinking I could not understand why the good questions rarely came. I would chalk it up to a whole list of excuses that did not take into account my own thinking.