Common Mistakes Leading to Box Office Flops

Identifying a Possible Box Office Flop

We have all seen hundreds of movies and, chances are, many poorly conceived filmwork. Why do some movies work out better in the box office than others? There are many reasons, however the real reasons cannot be understood. There are ways to determine whether a movie has a chance at being a box office flop.

Overhyping

This is a common mistake many make at the box office. These are the movies major production companies have spent millions on and they want to guarantee some return on their investment. Overhyping movies can help, but you have to realize they are often competing against other production companies. The real irony here is the similarity of topics between these competing movies. Many times when a production company starts overhyping a movie, they are rushing their productions, which causes severe time constraints. In turn, the directors do not get a chance to polish their movie the way they want or need to. Poor endings may be the result of an overhyped movie.

Underhyping

These are the movies released to the box office without alerting the press. There are reasons the production companies do not want the press coverage, so underhyping a movie is a way to get their movie to the box office and hope for the best. They will provide trailers, but not much more than they need to. Give the audience a little and hope they will show. Underhyping is a way to deliver the movie to the box office, knowing it did not turn out as the production company intended.

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