Step-By-Step List Building - Part 1
Karen Barnes
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I am sure many of you will read this article have seen subscriber forms on many websites for you to use to sign up for newsletters, free giveaways, to sign up for a home business, heck even Associated Content uses them for their newsletters and for you to join their site. Subscriber lists are a great way to give away information to drive traffic to your websites and to make sales.
You do not have to have a list of tens of thousands of people to have a great subscriber list, but you do need a subscriber list of interested people to be able to use your list appropriately.
Starting Steps in Building Your Subscriber List
The first step in building your list is getting subscribers to add themselves to your opt-in mailing form on your Website.
There are two main ways to do this:
You can ask your prospects to send you an email requesting to be added to your list, OR
You can place a form on your Website for your prospects to fill out opting themselves into your list so that you can contact them later.
The most common and preferred way is to use a form on your Website. Using an opt-in form will be covered the most in this article.
Using Opt-in Forms on Your Website
For those of you who are new to using opt-in forms, here is a list of how opt-in forms work:
While someone is reading the content on your page on how to go about receiving your free information or offer, they will type in their name and e-mail address to receive it.
Then their information that you require will be added to your email list software and they will be sent a confirmation email stating that they have been added to your list for the information they requested.
Then they click the confirmation link that is sent to them stating that they are wanting to be added to your list. This last step enables them to start receiving your emails. This method is referred to as "double opt in" because the prospect has to indicate TWICE that he wants to get your information-once when he fills in the form and the second time when he responds to the confirmation e-mail.
You do not have to have a list of tens of thousands of people to have a great subscriber list, but you do need a subscriber list of interested people to be able to use your list appropriately.
Starting Steps in Building Your Subscriber List
The first step in building your list is getting subscribers to add themselves to your opt-in mailing form on your Website.
There are two main ways to do this:
You can ask your prospects to send you an email requesting to be added to your list, OR
You can place a form on your Website for your prospects to fill out opting themselves into your list so that you can contact them later.
The most common and preferred way is to use a form on your Website. Using an opt-in form will be covered the most in this article.
Using Opt-in Forms on Your Website
For those of you who are new to using opt-in forms, here is a list of how opt-in forms work:
While someone is reading the content on your page on how to go about receiving your free information or offer, they will type in their name and e-mail address to receive it.
Then their information that you require will be added to your email list software and they will be sent a confirmation email stating that they have been added to your list for the information they requested.
Then they click the confirmation link that is sent to them stating that they are wanting to be added to your list. This last step enables them to start receiving your emails. This method is referred to as "double opt in" because the prospect has to indicate TWICE that he wants to get your information-once when he fills in the form and the second time when he responds to the confirmation e-mail.