Seven Long-term Link Building Mistakes
Dee Bovis
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If you want your website to rank well in the years to come, avoid these common link building mistakes.
Neglecting deep links
Deep links are links that point to your site but not your home page. In other words, these links point to your internal webpages. 
What are the advantages of deep linking? First, you'll have more search volume because more of your pages will rank. Second, you'll increase the link authority and popularity of your whole site. Third, search bots will spider your site more efficiently. Fourth, whenever you create a new page, it will be indexed more quickly.
Focusing too much on reciprocal links
Search engines are giving more weight to one-way links because they look more natural. Instead of concentrating on link exchanges, use your time and energy to acquire one-way links.
Getting links from generic sites instead of relevant sites
Generic sites include article directories, site directories, and word cloud sites. There are a select few directories that have gained the search engines' trust like ezinearticles.com and dmoz.com. However, most article directories and site directories are not worth your time and effort.
Word cloud sites are especially risky. Search engines can easily devalue those links because word cloud sites are manipulative, spammy, and easy to detect. You might rank well with word cloud sites in the short-term, but search engines' algorithms are getting better. Don't count on word cloud sites as a long-term link building strategy.
Get links from relevant sites. What's a relevant site? It's a site that relates to your site. If you have a site about a hit TV show, you should be getting links from entertainment sites instead of sports sites. Getting links from relevant sites helps the search engines figure out what your site is all about. This leads to higher ranking on keywords related to your niche.
Going after links from non-authority sites instead of authority sites
Too many webmasters are going after links from sites with low traffic, low page rank, and low quality. Remember one link from a popular, high-quality site is better than 100 links from mediocre sites.
Neglecting deep links
Deep links are links that point to your site but not your home page. In other words, these links point to your internal webpages.
What are the advantages of deep linking? First, you'll have more search volume because more of your pages will rank. Second, you'll increase the link authority and popularity of your whole site. Third, search bots will spider your site more efficiently. Fourth, whenever you create a new page, it will be indexed more quickly.
Focusing too much on reciprocal links
Search engines are giving more weight to one-way links because they look more natural. Instead of concentrating on link exchanges, use your time and energy to acquire one-way links.
Getting links from generic sites instead of relevant sites
Generic sites include article directories, site directories, and word cloud sites. There are a select few directories that have gained the search engines' trust like ezinearticles.com and dmoz.com. However, most article directories and site directories are not worth your time and effort.
Word cloud sites are especially risky. Search engines can easily devalue those links because word cloud sites are manipulative, spammy, and easy to detect. You might rank well with word cloud sites in the short-term, but search engines' algorithms are getting better. Don't count on word cloud sites as a long-term link building strategy.
Get links from relevant sites. What's a relevant site? It's a site that relates to your site. If you have a site about a hit TV show, you should be getting links from entertainment sites instead of sports sites. Getting links from relevant sites helps the search engines figure out what your site is all about. This leads to higher ranking on keywords related to your niche.
Going after links from non-authority sites instead of authority sites
Too many webmasters are going after links from sites with low traffic, low page rank, and low quality. Remember one link from a popular, high-quality site is better than 100 links from mediocre sites.