Article Promotion Basics: Strategies for Getting More Readers for Your Online Articles

Having readers is a writer's bread and butter. If we don't have an audience, who are we writing to - and what are we being paid for? This is important to all writers, but most important for people who write online. The question is simple: How to promote articles ... without shelling out cash. After all, we're trying to earn some money, not spend it before we get it.

The thing to remember is that writing online articles is essentially creating content for a website. Promotion strategies that work for websites come into play here. Problem is, most writers aren't web designers and don't have a clue what to do.

Don't panic. While the topic of website promotion has been covered thousands of times, there's no reason as a writer that you've probably had to read them. What we're going to cover here are the most important techniques for promoting your web articles to bring in more visitors.

Search Engine Rankings

One of the most important ways of getting readers is to be able to be found in search engines. You want readers to find your articles on sites like Google for the searches they make. The way this works is simple: you publish an article, search engines send web robots to read all the words in your article, and if you've done double-duty as writer and promoter, you'll turn up high in search rankings.

So, before you ever publish that article, take some time to proofread it with these keys in mind. The idea isn't to trick the search engines - that will hurt your rankings more than anything else - but to give them everything they need to decide what your article is all about.