Legal Cocaine Will Soon Be Available

Pretty soon our kids will be lining the streets singing, "Yo, Yo, Yo for the YeYo!" The Redux Beverages Company is releasing a "legal" form of cocaine and the FDA is not happy.

The Redux Beverages Company has been warned by the FDA about its packaging and promotion of a new drink being introduced by the company.

The FDA is unhappy with the marketing stance taken by the company. Marketing the product as an illicit drug alternative does not bode well with government officials. Terms used such as "The Legal Alternative" and "Liquid Cocaine" have forced the FDA to take action against the company.

The second complaint addressed by the FDA is the company's design of the "Cocaine" label. The label artists printed lettering that "appear[ed] to be spelled out in a white granular substance that resembles cocaine powder," says the FDA on its website. Hannah Kirby, managing partner of Redux Beverages says, "We are adjusting our advertising and print material and product material to comply with this."

Another promotion tactic used by the company is even illegal according to FDA laws. The beverages web site seems to claim that "Cocaine" contains ingredients, which may prevent, treat or cure certain diseases. Kirby's released statement addressed this concern, "In order to meet compliance we need to put a disclaimer on our web site saying that these statements are not verified or approved by the Food and Drug Administration." She admits not including the disclaimer was "really naïve" on the part of the Redux Beverages Company.

The makers of "Cocaine" are surely not taking the FDA attention lightly. "We do not create the effects [nor] do we intend to create the effects of any illegal drug. We just have a controversial name," Kirby says. "We're an energy drink. We're sugar, water, and caffeine, and every energy drink is relatively the same and ours is not exception."

The FDA seems to have no problem with the name of the product. Leading the Redux Beverages company to believe they will be allowed to keep the name unchanged and still meet compliance standards.