Growing International Globalization

All over the world, American products are being sold through the rapidly growing globalization process. Everything from laundry detergent to major motion pictures from Hollywood has their place in countries surrounding the globe. Most of these products are brought to us through rigorous advertising. Whether it’s a can of Coca-Cola or a meal at McDonalds’, chances are those that someone outside America will see an advertisement for these products. It just goes to show you that no matter where you are in the world, the market is dominated by American consumerism. 

The overall move toward globalization began in the late 1800s. This time period was when American businesses first began to look for markets outside of the United States. When the 1900’s rolled around, companies such as Ford, Singer, and Gillette had already tapped into foreign markets. This began the process of advertising agencies to follow their clients into the international markets. The 1960s marked the major expansion of international advertising from national corporations and advertising agencies. This was considered a year of decision, the decision to enter the global marketplace. The United States agencies were able to serve multinational clients, but also could compete for corporations working abroad.