Readability in Online Article Writing

Readability in online article writing is often overlooked. Writers are sometimes tempted to use their word power to impress readers. The average online reader doesn't care how many big words Internet article writers know. They want the answer to the question that prompted them to browse the Web. They want that answer in plain, readable language.

Many online writers try to impress fellow writers. They spend hours writing clever titles and twists. Readability is the last thing on their minds. It should be the first. The majority of page views do not come from fellow writers. Impress the average people searching for information on the web. They are an Internet article writer's best customers.

Online article writers may think they are paid per click. Internet article writers are not paid for clicks. All the ads posted on an article must load prior to the reader closing the page. Only then do Internet article writers get paid. What this means is that an article needs enough readability to keep the attention of the average Internet surfer while the ads load. Every page must be read for you to get paid.

You might think that writing longer articles would get Internet writers more page views. Actually the opposite is true. More pages means a lower readability factor and a longer load time. More pages means less chance that the ads on all pages will load before the reader is done. Remember Internet readers are looking for quick easy information. One page gives ultimate readability.

Part of readability is creating well formatted material. Small uniform paragraphs give the reader breaks between points to absorb the information presented. The best written article presented in one long paragraph with no breaks can cause the reader to become so overwhelmed they close the page to look for something more readable. That was a run on sentence.