NGTV (No Good TV), an Internet channel, will soon make its debut, ushering in a new era of web broadcasting. The network, which is helmed by none of than KISS rocker Gene Simmons, will feature uncensored programming from celebrity news, movies, music videos, to other underground fare. Geared to appeal to the 18-34 male demographic, NGTV's stated mission is to "put the FU back into fun." But what makes NGTV most remarkable is the fact that it could revolutionize web broadcasting and make it as competitive as network and cable broadcasting.
While there have been other web broadcasting ventures in the past, Youtube being one such recent example, NGTV purports to take one giant leap above the others by offering the kind of bandwidth programming that could make it competitive on a level with network and cable fare. The network created an eye opening trailer that no doubt shows off a high quality that blows out of the water anything else that is on the Internet. (The trailer can be viewed here: http://www.newsdissector.com/blog/page/3/, while a beta website to NGTV is also available at www.NGTV.com.) The trailer will be launched at this year's National Association of Broadcasters (NAB) in Las Vegas.
Like MTV during its original launch, NGTV thumbs its nose at network programming by pursuing low-brow fare with an anti-censorship attitude. Its "thumb-your-nose" attitude might very well be the thing that will attract viewers. As Youtube faces copyright lawsuits from Viacom and other broadcasting ventures, NGTV could very well provide a home for Internet browsers looking for underground programming that have all but been put out to pasture due to the ever consolidating media. NGTV makes no bones about "dumbing down" its programming choices, yet there seems to be a method to its madness. NGTV is geared toward younger sensibilities by going after the sacred cows of Hollywood and celebrities. Originally set to be launched as a cable network as well, NGTV is described on an IPO site:
While there have been other web broadcasting ventures in the past, Youtube being one such recent example, NGTV purports to take one giant leap above the others by offering the kind of bandwidth programming that could make it competitive on a level with network and cable fare. The network created an eye opening trailer that no doubt shows off a high quality that blows out of the water anything else that is on the Internet. (The trailer can be viewed here: http://www.newsdissector.com/blog/page/3/, while a beta website to NGTV is also available at www.NGTV.com.) The trailer will be launched at this year's National Association of Broadcasters (NAB) in Las Vegas.
Like MTV during its original launch, NGTV thumbs its nose at network programming by pursuing low-brow fare with an anti-censorship attitude. Its "thumb-your-nose" attitude might very well be the thing that will attract viewers. As Youtube faces copyright lawsuits from Viacom and other broadcasting ventures, NGTV could very well provide a home for Internet browsers looking for underground programming that have all but been put out to pasture due to the ever consolidating media. NGTV makes no bones about "dumbing down" its programming choices, yet there seems to be a method to its madness. NGTV is geared toward younger sensibilities by going after the sacred cows of Hollywood and celebrities. Originally set to be launched as a cable network as well, NGTV is described on an IPO site:
|
|