Costly Keywords in SEO Copywriting: Cheap Versus Inexpensive

Writing for Page Views

SEO copywriting has enabled me to think like a search engine, even when it's inappropriate.

Just the other day my shopping buddy showed me a new product and I asked, "What does it rank?" Her response was beyond puzzlement.

While treading the legal definition of sanity when I speak, thanks to SEO copywriting, at least I have never been accused of lacking passion for my work.

Yet sometimes I miss the days when a word was just a word, based on its own merit - sans thoughts of SEO copywriting and what Google, Yahoo or some other search engine needs to be fed.

Why SEO Copywriting is Difficult

Vocabulary is used as inaccurate judge of a person's intelligence, but nonetheless is an impression to be dealt with. Unfortunately, when it comes to optimal SEO copywriting and the choice of keywords, we may have to dumb down our writing a bit.

Is our audience illiterate or just plain lazy? No, but sometimes it looks that way when top keyword searches are analyzed. Perhaps, it is a result of low expectations in search engine results.

Whatever the case, I am not passing judgment. The point is that keywords used in SEO copywriting may not represent normal conversation. At the very least, it is easy to wrongly assume successful keyword terms in SEO copywriting. One person may think "budget", another "inexpensive" and yet another "cheap" searching for the same concept.

Dumbing Down an Article

For instance, in my article on "cheap laptops" I elected to use the keyword "cheap" rather than "inexpensive," several times of course for best SEO copywriting results.

This is an example of the dumbing down of language that is sometimes necessary in effective SEO copywriting.

There was a time when I would have frowned, no cringed, at the word "cheap." Am I a recovered vocabulary snob? Not really, no more than anyone else. Okay, perhaps just a little bit but I come by it honestly.

Before SEO copywriting, parents, schools and books made some impression on educated speech - certainly many others feel this way too.