How to Promote a Club or Band in Your Town

Be a Hollywood Promoter in Your Small Town

Have you have ever been to an exclusive Hollywood or New York night club where the only way you could get in is if your name was on the VIP list? And unless you were on the right list you had to wait in a long line. Then the all powerful promoter walks out and scans the line. Everyone try their best to look like they are one of the “In-crowd” as the promoter points and says, “You, you and you … in.”

One of two thoughts may have crossed your mind as you are left standing out in the cold. The first is who does he or she think they are? I’m by far better looking then that one.” Or you may have thought; “Now it must be awesome to be that promoter.” If you’re stuck on the first thought, you have more issues then this article can cover.

I’ve been a club promoter for over 4 years now. I don’t promote at any one club. Why limit yourself? If you promote for one club, you are basically their employee. I’m going to show you how to work your own hours, have fun and for the most part determine your own income.

When I started out there was no one who was willing to help me out by showing me the ropes. I wasn’t looking for any super secret insider scoops; I just wanted to know the basics. I finally got a gig as a street promoter, passing out fliers, for a cabaret show. I did what most street promoters fail to do. I closed my mouth and opened my eyes. The biggest mistake most street promoters make is over selling themselves. They spend countless hours trying to so the promoter that they can run the entire shows them selves.

Promoters are very secretive creatures, and for good reason. Our job is super easy. The street promoter does half the work. However, as a promoter you assume all of the risk. A failed event can cost a promoter anywhere from a few hundred dollars to a few thousand. However a sucessful event can bring in up to $3,000.00 at the door. I’ll show you how to minimize you losses latter in this article.