Need a New Business Idea? Here's a Potential Moneymaker!

By Kristie Leong M.D., published Apr 30, 2007
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Here's a business idea that should be a success in nearly any city of decent size. We all know the rate of obesity is skyrocketing, particularly among the younger set. Did you know the obesity rate among children is 25%? Here's your chance to be a part of the solution and earn a heft income at the same time.

How about starting a fitness center specifically for children? Most adult health clubs have very strict requirements regarding how and when children can use the exercise equipment. Your fitness center would be specifically designed for kids and the staff would receive specialized training on how to train and coach them to reach their fitness goals. You could also have a registered dietician on staff to provide nutritional counseling and a healthy snack bar with lots of low fat, low sugar options designed specifically for kids.

You would want to provide a variety of fun activities and classes designed with younger people in mind so the kids would be enthusiastic about coming to your fitness center. Classes would be designed around activities favored by kids and would be enhanced by the kind of music preferred by younger people.. Your fitness center would become a sort of healthy hangout for kids to visit after school lets out. Parents would wholeheartedly endorse it for it's role in keeping their child's weight under control.

You could also have a special room where kids could host parties for their friends with healthy food provided by your on-site cafe. Marketing to the party attendees would be a fabulous way to promote your fitness center. You could also market by doing joint ventures with the local schools and sponsoring some of their sporting events. Another effective marketing method would be to give talks to local civic organization on the growing problem of childhood obesity. Networking with pediatrician offices would also be another potential source of referrals.

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A fitness centre for children sounds like a really good idea. A lot of children need all the support they can get. Sophie

Posted on 07/21/2007 at 3:07:00 PM

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