Comparing Super Bowl Coverage in Sports Illustrated and the Sporting News

Even the most agnostic football fan can understand the social effect and popularity of the Super Bowl. Hundreds of millions of viewers from all over the world tune in each year to see the final NFL game of the season (obviously, the Pro Bowl was left out of the equation). For two weeks prior to the kickoff of this grand event, an unrelenting barrage of media coverage blitzes the American public and forces every possible Super Bowl scenario down everyone's throats. Some will complain about the increased media attention of the sports world at this time, but we never cease to continue reading the publicity and catching up on the statistics of the players and teams.

The sports magazine has become a staple of almost every devoted sports fan's library as it provides articles written by some of the most knowledgeable writers in the business along with interesting and engaging facts about the athletes that bring some level of happiness to our lives. Weekly magazines, such as Sports Illustrated and Sporting News, compete to establish a relationship with readers that will keep them coming back for more. One way in which these two similar magazines compete is through the coverage of large sporting events, and there are few better events to provide analysis on than the Super Bowl. By loading the publication with as much coverage as a weekly magazine can handle, each magazine attempts to gain readers with exceptional coverage from the best in the business and the format differs (as do the opinions of the writers) between the magazines proving that each magazine is attempting to find reporting that readers will love.