How to Self Promote and Market Your Work

You've created some wonderful work. You want it to be seen and noticed. You want people to buy your creation. You want publicity. After all, how can you make money if what you have created to sell is never seen by the general public? That's where promoting and marketing yourself comes in. 

Regardless of what you have created, the principle is the same. In order to sell, to be seen and noticed, you must promote and market your creation. It can be a book you wrote, handcrafted designer dolls, fabulous paintings, or handcrafted jewelry.

If you are someone that simply creates things for the fun of it, for a hobby, and you don't do it to make a living, then there is of course no need to worry about promoting or marketing anything. But for the rest that create in order to sell and earn a living, marketing and publicity is a necessity. No one will purchase or order something that they don't even know exists.

The number one rule of promoting is shameless self promoting. If you don't promote yourself, no one will! Toot your own horn! Tell others about your creation, your site, your book, your articles, your crafts, etc. Whatever it is that you have created that you are wanting to sell or promote, tell about it! Don't sit back and expect someone else to market you if you will not market yourself. Self promotion will get you everywhere, but sitting back and not telling about what you are offering won't make sales.

Make a website. A website is paramount today for just about any business related venture. Have clear photos of your what you are wishing to sell or market, and give very accurate descriptions of items. If you are promoting a book, offer a sample chapter for free. Offering the book in a downloadable ebook format can also increase sales.

Have a newsletter. This offers you the chance to tell your readers what you have new, about sales and specials, or to alert subscribers about updates to your site. A newsletter is one of the best publicity and marketing tools you have, because it allows you to communicate directly with all of your readers.