Why Blog Traffic Exchanges Don't Really Work

Programs Fail to Delivery Quality, Targeted Traffic

Blogging is the new big thing on the internet.  Easily updated, content-laden sites are being set up by everyone.  People are blogging for the sake of self-expression.  Others are using blogs as a marketing tool. You have political bloggers, gadget-loving bloggers, and gossip bloggers.  Name a topic, and there is someone blogging about it.

All of these bloggers have one thing in common.  They want visitors.   From a commercial standpoint, traffic flow is essential to making a blog a financial success.  Even those whose aims are loftier and merely want to express their thoughts and ideas generally choose blogging as medium because others can access their sentiments.  Everyone wants traffic.

This longing for readers has spurred the creation of blog traffic exchanges.  These sites allow you to peruse other blogs in order to earn credits that are then used to send others to look at your blog.  Generally, it’s a “two for one” trade.  For every two blogs you view, the site will send someone to check out your offering.  These sites usually require you to stay on a blog for about thirty seconds prior to earning a credit, thus trying to insure that you will actually pay some level of attention to the blog in front of you.

These sites have become exceptionally popular.  That’s no surprise.  After all, traffic exchanges generally cost nothing to join, and they do guarantee some flow of visitors to your blog in exchange for your time investment.  With millions of bloggers searching for ways to uncover new sources of traffic, the offer of blog traffic exchanges is often accepted.

Unfortunately, blog traffic exchanges really don’t produce a great deal of value for users.  There are two  reasons why blog traffic exchanges don’t really work.