'I Participate' Campaign: More than 100 Shows Involved

Television Shows Hope to Inspire Volunteers

Characters on more than 100 television shows this week will encourage viewers to turn off the television and participate in volunteer efforts in communities across the nation this week. The I Participate program, sponsored by the Entertainment Industry Foundation, has gained the support of network executives, producers and stars in this giant public service effort.

Viewers probably won't be surprised by one aspect of the programming...the public service announcements. When shows go to commercial, the same stars they've been watching will show up in public service announcements sharing their volunteer experiences, how they have benefited from the efforts of others and directing viewers to Web sites where they can find volunteer activities. PSAs will also be featuring musicians and singers, athletes and other celebrities.

A complete list of participating shows is available here.

"As a centerpiece for this initiative, EIF has enlisted major broadcast networks including, ABC, CBS, FOX and NBC, for an unprecedented, week-long television event beginning Monday, October 19. Tune in to seven days and nights of television and watch how your favorite TV shows and personalities shine a light on the power of community service," EIF board members state on their Web site. The board is also making available a limited number of capacity building grants following the week.