Content is Still King

Why Content is King
One of the latest mantras to sweep the online publishing and SEO industries lately – “content is King” – has been repeated so often that most webmasters and Internet publishers are sick of hearing it. But many sayings become cliché for one very good reason: They are true!

The need for content has ushered in an entirely new industry of online publishers devoted to buying and selling content online. One of the leaders in this new field is Associated Content .

If we ignore pornography and socializing (which are, arguably, of little value to most business owners online), Internet use can be broken down into three basic categories: Searching, Shopping, and Content Viewing. As you can see from the chart above, Content Viewing commands more hours of Internet use than Searching and Shopping put together!

What is most interesting is that these three uses are often synergistic when it comes down to the bottom-line: making money on the Internet.

Searching
If an Internet user is in buying mode, he or she is most likely to begin the shopping experience by searching for the product or service of interest to them. Many factors come into play when search engines decide which website to show the shopper for a particular search. These factors are what Search Engine Optimization Specialists manipulate in order to achieve a competitive edge. To learn more about Search Engine Optimization click here. Or read the "What is SEO" article at First Page Fitness.