The Secrets of Managing a Successful Homegrown Social Network

When I first created the AC Writers social network on Ning, I was afraid to invite people. Did you ever spend hours planning for a party, decorating, making just the right foods, and then worry that nobody would come?

That is sort of what happened with me. I spent many hours tweaking the front page, learning as I went. I sacrificed my writing time to try and figure out the different modules and how to work them. I let the network sit for about a week, with more tweaking, before I actually announced its existence.

Slowly, over the past month or so, the social network has more than 80 members. Like all social networks, some members are more active than others. But isn't that the appeal of a social network? that you can go to it on your terms, when you have the time.

After only a month, I have learned some valuable things about creating and operating a successful social network. I will share them, here, for anyone who is considering creating their own.

1. Set the Stage of the Social Network

The initial design and contents of the site are the first things you should set up on your social network. Be diligent, but be flexible. Play around with the platform test the features, and see how well and how quickly they work.

2. Send the Invitations Right Away

A social network is not so much about the features on the site, as it is about the people. Without members, the coolest and most well-designed site is nothing. Even if the front page isn't perfect, or there is something missing, start inviting people. Get the ball rolling. There will be time later on to modify the site. In fact, the site is better when modified base on user needs, so it makes sense to modify as you go.

Invite people you know will be active, and interested, to get the party started.

3. Welcome New Members

I don't think any of my members consciously got my visual joke (in my photo I am wearing a white shirt, a la Tom at MySpace), but that's okay. Whenever there is a new member, I try to sent a somewhat personalized welcome message, even if it is very short.

4. Update Dated Content