Knowing and Understanding Your Client Base
There are four generations of a client base that everybody working with them should know. The better you know each of the four generations of a client base, the better you'll be able to work with them. Find out what the four generations of a client base are, what makes them unique, and how best to work with them.The four generations of a client base are Traditionalists, Baby Boomers, Generation X and Generation Y (derived from consumers with jobs in the United States). Based on world conditions and life experiences, each of the four generations has a perspective on life, business and lifestyle, says Linda Thomas of Powerful Appearance. The better you understand a person of a particular generation, the better you'll be able to gear your interaction with him to bring about a more successful conclusion.
The first of the four generations of a client base is Traditionalists
Traditionalists are those people born prior to 1946. People of this generation experienced World War II, and the hard times that went with it. They experienced sacrifice and rationing, either personally, or through their parents, and are inclined to count their pennies and be cautious.
Traditionalists tend to be more private than those of other generations, and they are more conservative. They trust the government and the military, which won the war, keeping them safe. Traditionalists are also risk averse, and they are used to following rules.
The best way to sell to this generation of your client base is to treat them with respect, and to acknowledge that have been around for a while, know a thing or two, and have paid their dues. Take the time to fully and completely explain your product to them, step-by-step, if necessary, to make sure they totally understand. They may be slow to buy, but once they do, they are a loyal customer.
The second of the four generations of a client base is Baby Boomers
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