Reebok Launches Run Easy

Run Easy, Reebok's new campaign, aims at uniting runners worldwide under the Reebok banner. Run Easy includes TV commercials, YouTube commercials, and a website for runners. Run Easy is more than an ad campaign. It is designed to become a community movement.

The best thing about Reebok's new campaign is an interactive website, which allows runners from all over the world to meet, chat, and discuss running. Running is more than a hobby, or simple exercise. Running is a lifestyle. Run Easy encourages all runners by emphasizing the importance of enjoying the run, rather than dreading it.

The campaign is aimed at promoting running as a sport and hobby. The website www.goruneasy.com, shares maps and photos of some of the best running sites in the world. It is free to join and users can add their favorite run, map a new run, download a pre-planned run, download a playlist, or share their favorite playlist. Runners can find out where their neighbors like to run, map their next 5K, or decide where to run next time they are out of town.

Popular runs in major cities are pre-mapped. Find the best route at Piedmont Park in Atlanta, San Fransisco's Golden Gate Park, a 2.9 mile New York City Run, or a 9 mile round-trip run in Manhattan. Viewers can find popular river, park, and race runs. Training for a Marathon? Find the marathon route and practice like the pros.

A big component of the Run Easy campaign is to convince hesitant, would-be runners that a slower, easier pace is a great way to run. A slower pace allows you to have discussions with running mates, enjoy the view, or listen to your favorite tunes on your portable MP3 player. If you have viewed running as daily drudgery, Reebok has set out to change your mind. If you have never tried running, Run Easy is aimed at convincing you that running is fun and easy.