A Super Cheap Highly Effective Marketing Idea

By Kristie Leong M.D., published May 04, 2007
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If you have a small business of your own, you need effective marketing ideas that won't break the bank. Conventional advertising can be quite expensive and not always cost effective for a business on a budget. Here's an idea that will cost you very little in the way of time and money. It's a simple, inexpensive marketing idea that will work overtime for you.

How much time do you spend marketing your small business? Wouldn't it be great if you could market your business while driving in your car without having to say a word to anyone? Well you can!

The answer is to place a domain plate made of injected molded plastic on the back of your car. A domain plate is a simple, inexpensive car sign that spells out your domain name, the name of your business, or anything other relevant information about your small business. . The plate is easily attached to any flat surface on the back of your car with automotive adhesive tape. Your car is transformed into a moving advertisement for your website! P If you drive frequently, you domain plate may be seen hundreds or even thousands of times per day making your cost per impression impressively low. It's truly on of the most cost effective advertising methods available today.

To make this technique effective, you should have a memorable and, preferably, short domain name in the .com family. If it can't be short, at least make sure it's clever and easy to remember. Also make sure your domain name describes what service your business performs or what problem it solves. People are inherently curious. If they're parked behind you at a traffic light, their eyes will naturally wonder to the back of your car where they'll see your clever domain name displayed. Curiousity will get the best of them and they'll access your website when they get home.

The beauty of these signs is that they're working for you all the time whether you're driving or parked in front of your house. Just be sure to park your car in a conspicuous place so you can maximize the number of eyes who see it.

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