101 Dumbest Moments - Business 2.0 Magazine Releases Its Rankings

Business 2.0 magazine released its 7^th annual ranking of 101 Dumbest Moments in Business for categories like marketing, customer service, celebrities, bosses behaving badly, and top tech flops. The writers, Adam Horowitz, David Jacobson, Tom McNichol, and Owen Thomas, along with comedian Mo Rocca provide a hilarious view of how dumb we can really be in business, using a variety of pictures, video clips, and slapstick humor. The web page for this feature also includes information about where the people are now who actually did some of the dumbest things ever. I am trying to think of my own "Dumber Than Dumb" awards, but it is pretty hard to top their list. Here are some of my favorites highlighted in their rankings.

H.R. Hargreaves & Son
An unsuspecting shopper buys a package of ham in the grocery store. At home, he reads the ingredients, which includes "dog shit." The British food processor promptly fires the employee responsible for the joke, and recalls all the packages of improperly labeled "meat."

AussieBum
What could sell the new men's Patriot line of Australian underwear? Besides the flag motif, how about an ad that reads, ""Wonderjock ball/extension support technology - separates and lifts, protruding everything out front instead of down toward the ground." If that doesn't work for you, the ad also states, ""Your country has never been prouder, and neither have you!"

Mayor of New Lenox, Illinois
The Mayor went out on the town with some friends who could not afford to pay the bill. Courtesy of the village of New Lenox, the Mayor paid the $1,462 strip club bill with the official village credit card.

Home Depot
Treasures are found stored in vanity drawers at two Home Depot Stores: in one was a 50-pound brick of marijuana and in another was 3 kilograms of cocaine.

Northwest Airlines
A guide issued to laid off employees suggesting ways to save money included dumpster diving ("Don't be shy about pulling something you like out of the trash."), making their own baby food, taking walks in the woods as a date, and shredding newspapers for cat litter.