How to Market Acai Berries on Twitter

Clever Tweeting for a Controversial Product: Was it Effective?

Social media networks like Twitter, Facebook, LinkedIn and MySpace offer a freelance artist a number of free ways to promote content and build a public image. Accounts at all of these sites are available to pretty much anyone in the world, free of charge, and it is also free to use them to send out messages or post links. Because social media are based on networks a single mention reaches not only the individual's contacts, but also the contacts' contacts. A bookmarked link, a Tweet or a status update reaches not dozens, but hundreds, thousands or more potential clients. Such a network properly used is a very potent tool in the freelancer's arsenal.

It is a very potent tool for small and large businesses too. Twitter, in particular, is a useful marketing tool because of its generally public nature and the fact that hash tags make it possible to quickly locate a target audience. The same things that would help an AC contributor to reach people interested in reading about the latest scrap booking kit, trends in exercise and nutrition, or the best places to eat in Denver, make it possible for a craft supply shop, a fitness consultant, or a new Denver restaurant to reach the AC contributor - and potentially all of that contributor's contacts.

Niche Marketing

Let's examine a scenario to see how effectively a commercial Tweet can be aimed at a target audience, without the originator having to build a following. The example is based on a real Tweets the author sent out to find readers for an article, and on a real @response designed to advertise a third party's product to me and my followers.